Meet Diana — CFO

Teams need a way to keep growing without losing control. When a company expands, costs rise and choices multiply. That’s where Diana’s role comes in: managing pricing, budgets, and ensuring the business stays stable as it grows.

Diana runs the numbers behind Tayozola — pricing, budgets, and making sure the company stays sustainable as it grows.

Pricing tiers and sustainability

The role covers three things: pricing, budgets, and keeping the company sustainable as it grows. Plans start with a 7-day Trial, then Pro, then Engineer. Admin exists internally and is not sold. Pro pricing is not published yet — the public page says Pro is not available yet and pricing is still being worked out. Support is not a paid upgrade: every plan reaches the same people.

Support and infrastructure

The company is deliberately small, and being small is part of how support stays personal. Managed infrastructure is a long-commitment purchase — a customer is trusting the company to still be running their machines later. What a customer gets: a Workspace (virtual machine), Cloud Storage (NAS-backed), an Inbox (managed mailbox), and Zola.

Revenue model and fixed costs

The company starts from what teams rely on daily — a stable VM, a working backup — rather than a long feature list. Growth has to be paid for without turning support into a tier that costs extra. The published Journal article "Why Your Data Stays Yours" states where the revenue comes from: the service itself — workspaces, storage, support — not from customer data. That is a pricing constraint as much as a privacy position: the numbers have to work on subscriptions alone, with no second revenue stream from data.

The Trial is seven days and costs nothing, so the company carries the cost of every trial that does not convert. Admin exists internally and is not sold, so it produces no revenue — it is an operating cost, not a tier. The main costs are hardware, hosting, and the Aurora site — the company's second location. Those are largely fixed and they arrive whether or not a given month goes well: machines are bought and maintained, hosting runs continuously, and a second location costs something simply by existing.

What a fixed cost base means for the price

A cost base that does not shrink in a quiet month decides what the pricing has to do. Subscriptions have to carry it in a slow month as well as a busy one, which is why sustainable pricing is a reliability question rather than an accounting one — a customer trusting the company to still be running their machines next year is, in part, trusting that the arithmetic works.

It also explains how a free trial is affordable. The hardware, the hosting and the second site are already paid for, so a seven-day Trial consumes capacity that exists either way rather than creating a new cost. That is why the Trial can be free without being a loss leader, and why support can reach the same people on every plan instead of being sold back as a tier.

Built to work. Built to last.